Goin' to the Movies

Informin' You About Movies

Makin’ Bank: ‘Paranormal’ Soars Past $100 Million

still-from-paranormal-activity

The cast of "Paranormal" has plenty to smile about

To call “Paranormal Activity” a success would be a gross understatement. This past week, according to Box Office Mojo, the Paramount distributed micro-budget film continued its hot streak at theaters. The film, since premiering in 13 college towns with only midnight showings, has become a hit.

“Paranormal” rode a wave of buzz including an innovative “Demand It” campaign in which people could “demand” the film to come to their area. Based on this, Paramount unveiled a rolling slate of releases in the top “demanded” areas of the country and after seeing success, challenged movie goers. If they could summon one million “demands”, they would release the film nation wide.

In just a few short days, the public responded and the goal was well exceeded. Now, in its eighth week, the film has managed to bring in $103,847,000 dollars total.

When you consider the film was made for around $11,000 dollars (again, reports still vary), this is a monumental achievement. So it comes as no surprise that the writer, director, and editor of the film, Oren Peli, will be making a another shaky-cam movie.

Called “Area 51”, we can assume the subject will focus on the infamous military base in Nevada. If you haven’t seen “Paranormal” yet, it is fantastic. In my review I pointed out that you should go in with an open mind instead of challenging the film to scare you, but you will likely enjoy the film regardless. Just remember that the film starts slow, but builds to an intense third act.

“Paranormal” is not just a commercial success either, as its current 85% fresh rating (130 reviews) on Rotten Tomatoes proves, it is also a critical darling. Let this be a lesson to the major studios. If you make a solid film, no matter the budget, and capitalize on word of mouth and the internet, you can earn a lot of money.

Now, prepare movie fans, as we are bombarded with a number of copy-cat films. Oh, and look for the DVD in the coming months, which should be a fantastic film to watch late at night with a group of friends.

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November 15, 2009 - Posted by | Makin' Bank | , , ,

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